This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use the Trendly website, mobile application, and related services (collectively, the "Service"). It explains your privacy rights and how applicable law protects you.
We use your personal data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.
Interpretation and definitions
Words with initial capitals have meanings defined below. These definitions apply whether they appear in singular or plural.
- Account means a unique account created for you to access parts of the Service.
- Company ("We", "Us", or "Our") refers to Trendly, Inc.
- Cookies are small files placed on your device that store browsing details and preferences, among other uses.
- Country refers to: Louisiana, United States.
- Device means any device that can access the Service, such as a phone, tablet, or computer.
- Personal Data means information that relates to an identified or identifiable individual.
- Service refers to the Trendly website at https://usetrendly.co, our waitlist, and our mobile and web applications that offer virtual try-on, digital wardrobe management, style recommendations, and related shopping features.
- Service Provider means third parties that process data on our behalf to operate, secure, analyze, or improve the Service.
- Usage Data means data collected automatically through use of the Service (for example, page views, feature usage, and diagnostic logs).
- You means the individual using the Service, or the organization on whose behalf an individual uses the Service, as applicable.
Photos, try-on, and wardrobe data
Trendly is a fashion technology service. To provide virtual try-on, closet management, and personalized styling, we may process photos you upload (including photos of yourself and of clothing items), derived images such as segmented garments or try-on outputs, body-related preferences or measurements you choose to provide, wardrobe and outfit metadata, and content you save in your digital closet.
We process this information to deliver the features you request. We do not sell your photos to third parties for their independent marketing. We may use service providers to host, process, and analyze content solely to operate and improve the Service, subject to contractual protections.
If you choose to make a closet or outfit public, information you designate as public may be visible to other users as described in the app. You can adjust visibility settings where the Service provides them.
Collecting and using your personal data
Types of data collected
While using our Service, we may collect:
- Email address and waitlist signup information
- Name, profile details, and style preferences you provide
- Photos, avatars, clothing images, and try-on results
- Wardrobe entries, outfits, comments, and social interactions (such as likes) where enabled
- Product links, retailer pages you browse in-app, and related shopping activity
- Subscription and billing information processed by our payment providers (we do not store full payment card numbers on our servers)
- Usage Data, including IP address, device type, app version, and analytics events
AI and automated processing
We use automated and AI-assisted tools to segment clothing, generate try-on previews, classify items, suggest outfits, and pre-fill product details. Outputs may be imperfect or incomplete. We process inputs and outputs as needed to provide the Service and to maintain reliability and safety. We do not use your private photos to train public third-party AI models unless we notify you otherwise and, where required, obtain appropriate consent.
Tracking technologies and cookies
We use cookies and similar technologies to operate the website, remember preferences, measure traffic, and support marketing analytics (including tools such as Google Analytics and Meta Pixel where enabled). You can control cookies through your browser settings; disabling cookies may limit some features.
How we use personal data
We may use Personal Data to:
- Provide, maintain, and improve the Service
- Manage your Account and authenticate you
- Process waitlist signups and send launch or product updates
- Perform virtual try-on, wardrobe, and recommendation features
- Process subscriptions and payments
- Contact you about the Service, security, or support
- Send promotional communications where permitted and where you have not opted out
- Detect abuse, fraud, and technical issues
- Comply with legal obligations
We may share information with Service Providers such as:
- Cloud hosting and database providers (for example, Firebase)
- Payment processors
- Analytics and advertising partners
- AI and image-processing infrastructure used to run try-on and segmentation features
- Email and customer-support tools
We may also share information in connection with a business transfer, with your consent, or when required by law.
Retention, transfer, and deletion
We retain Personal Data only as long as needed for the purposes in this Policy, to comply with legal obligations, resolve disputes, and enforce agreements. Usage Data is generally retained for a shorter period unless needed for security or functionality.
Your information may be processed in the United States and other locations where our providers operate. By using the Service, you consent to such transfers where permitted by law. We take reasonable steps to protect Personal Data in line with this Policy.
You may request access, correction, or deletion of Personal Data by contacting us or using in-app controls where available. We may retain certain data when we have a legal obligation or legitimate need to do so.
Disclosure of personal data
We may disclose Personal Data if involved in a merger or acquisition (with notice where required), if required by law or valid legal process, or when we believe disclosure is necessary to protect rights, safety, security, or legal liability.
Security
We use commercially reasonable safeguards to protect Personal Data. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
U.S. state privacy notices
Depending on where you live, state laws may provide additional rights (for example, access, deletion, or opt-out of certain sharing). Contact us at me@usetrendly.co to exercise applicable rights. We do not sell Personal Data in the traditional sense of exchanging lists for money; we may use cookies and similar technologies for analytics and advertising as described above.
Children's privacy
The Service is not directed at children under 13. We do not knowingly collect Personal Data from anyone under 13. If you believe a child has provided us Personal Data, contact us and we will take steps to delete it. Users between 13 and 17 should use the Service only with permission from a parent or guardian where required by law.
Third-party websites and retailers
The Service may link to or display third-party retailers and websites. Their privacy practices are governed by their own policies. We are not responsible for third-party sites or services.
Changes to this privacy policy
We may update this Policy from time to time. We will post the updated version on this page and update the "Last updated" date. Material changes may be communicated by email or in-app notice where appropriate.
Contact us
Questions about this Privacy Policy? Contact us:
By email: me@usetrendly.co